This case study highlights how I helped modernize the Rosa's Pizza marketing direction while redesigning the website to improve visual appeal, strengthen brand consistency, and streamline the user flow.
Timeline: In Progress
Role: Design & Marketing Strategist - UX/UI Design, Research, Visual Design, Prototyping, Marketing Strategy Redesign
Rosa’s Pizza was in need of a refreshed, company-wide marketing strategy. their branding lacked consistency, their value proposition wasn’t clearly communicated, and their digital presence wasn’t effectively supporting customer engagement or sales. As part of this broader redesign, I worked closely with Rosa’s Pizza to overhaul their website, which previously contained outdated information, an unappealing design, and confusing navigation that made it difficult for customers to find menus, locations, and ordering options.