Bauhaus Brew Labs — Data Strategy & Analytics System

Completed as part of the CoMIS 2025 global analytics competition interview, this project challenged me to build a complete data strategy for Bauhaus Brew Labs within 24 hours and present it as a concise, executive-ready recommendation.

Overview

Timeline: 24 Hours · Role: Data Strategist, Slide Designer · Format: 10-Minute Presentation

The Challenge

Bauhaus Brew Labs, a growing craft brewery, needed a clear plan for collecting and using data to support sales growth, product launches, and long-term expansion. The business operated with limited marketing resources, fragmented data, and no centralized strategy. We were tasked with creating a data system restructure that would be realistic for a small business while still enabling growth. As there was a 10 minute presentation limit, we were only allowed 4 slides to present the data we collected and our recommendations.

Key Contributions

• Developed an end-to-end data strategy outlining what data to collect, how to collect it, and the systems required to support long-term growth.
• Created a minimalist, high-clarity slide deck that translated a complex challenge into a four-slide executive narrative.
• Designed a right-sized plan tailored to small-business constraints, avoiding expensive or unrealistic solutions.
• Presented a 10-minute briefing delivering practical and actionable insights under tight time pressure.
• Applied structured problem-solving using business intelligence principles and workflow mapping.

Strategy Breakdown

The proposed solution focused on three main pillars:

• Data Foundations: CRM data, sales channels, taproom behavior, distributor patterns
• Infrastructure: lightweight BI stack, automated data capture, simple dashboards
• Growth Enablement: demand forecasting, new product evaluation, targeted promotions

Slide Deck Approach

The final four-slide deliverable emphasized clarity over volume, highlighting:

• Problem framing and business constraints
• Data collection roadmap
• Recommended tools + workflows
• Expected outcomes for operations and marketing

Outcome

• Delivered a precise, actionable strategy within 24 hours
• Demonstrated analytical rigor and fast problem-synthesis
• Produced an executive-level presentation tailored to real small-business constraints