hi, i'm natasha!

i'm a senior at gsu building my career in product management.

by the numbers

case studies

Progsu Relaunch & Scale

Took a dormant 5-year-old club to 1,500+ members across four georgia campuses. anchored by hacklanta — gsu's first hackathon since 2017. four decisions, one honest failure, and a results section.

TechRise App UI/UX Redesign

The app had real utility but students weren't using it. I ran the end-to-end process: user research, problem reframing, scope prioritization, and a full redesign that drove a 6x increase in active usage.

Trace Brand Identity

No logo, no typeface, no way to run ads or submit to the app store. I identified the three decisions blocking launch, drove alignment across an async team, and delivered a repeatable brand system in one week.

projects

Meme Booth

Spotted a rising trend of people recreating meme poses in photo booths, but sharing required manually editing the meme and photo strip together before posting. After hearing a friend describe the friction firsthand, I built Meme Booth: a web app using real-time pose detection to snap a photo the moment the user matches each respective pose, then layers them together for an instant, shareable result.

Pace

Collaborated on a team to define and ship a concept product addressing gaps in assistive reading technology. Scoped an AI-native smart glasses system that adapts in real-time to a reader's speed, comprehension, and eye movement, built with a 9-agent architecture across edge, mobile, and cloud tiers.

experience

Founder — progsu

Turned a dormant club into GSU's most prominent student tech org. Led Hacklanta, a student-run hackathon with 400+ attendees and $20K in sponsorships — owning the end-to-end marketing campaign from strategy to execution. Built a 0-to-1 incubation program that moved 14 student startups from idea to launch. Placed 40+ students into roles. Kept cross-functional teams aligned across every initiative.

CREATE-X Pre-Accelerator — Georgia Tech

Selected for one of the top startup programs in the country. Building a 0 to 1 product using core PM methodology: user interviews, pain point synthesis, and assumption testing before writing a line of code.

Event Planning & Experiential Production Intern — The Assembly DC

Own end-to-end production for live events. Drive all sponsor and vendor outreach from identification through close. Built the internal tracking system used across all events.

UX/UI & Creative Design Apprentice — We Create Tech

Redesigned the flow and UI of TechRise Launchpad based on direct user feedback, driving a 100-student increase in active usage. Separately owned the brand identity work for We Create Tech, running multiple iterations with the team to align visuals with the organization's mission and voice until it was right. Work was featured in the Atlanta Journal-Constitution.

Student Ambassador — Adobe

On-campus product evangelist for Adobe Creative Cloud at a 50,000+ student campus. Drove adoption through workshops and partnerships, and served as a feedback channel between student users and Adobe.

CreativX Volunteer — We Create Tech

Guided high school students through hands-on exploration of coding, digital design, and tech career pathways via We Create Tech's CreativX Lab program. Helped redesign lessons based on direct student feedback, improving fit and ensuring students could complete work within the allotted time.

blog

i've been a product manager without even realizing it.

how I finally found my future career that was in front of me this whole time

will ai be the end of the world?

my thoughts on generative ai as a college student in tech

photos

progteam.jpg

progirls.jpg

winners.jpg

let's connect!

email linkedin

Problem	Severity	In Scope?	Rationale
Confusing navigation / IA	High	✓ Yes	Root cause of most friction
Advisor availability not visible	High	✓ Yes	Directly impacts core use case
Internship deadline visibility	High	✓ Yes	Zero-cost fix via info hierarchy
Notification system	Medium	Future	Backend dependency
Cross-platform aggregation	High (complex)	Future	Out of sprint feasibility

constraint	detail
timeline	1 week
budget	$0
team structure	async, gc-based feedback
design resources	sole designer

option	rationale	user feedback	verdict
glowing waveform mark	too ornate. contradicted the simplistic direction we had aligned on	not tested; cut before feedback round	cut
voice memo waveform (multiple iterations)	cleaner, referenced the app's core voice interaction directly. tested multiple variations	positive on clarity. users understood the voice connection. but felt too literal once the brand system developed	cut
abstract hexagon mark	geometric, clean, distinctive. not tied to any single feature, giving trace room to build its own identity around the mark over time	tested well with team once brand system was established. logo didn't need to explain the product	chosen

option	notes	verdict
website serif (first suggestion)	too corporate. wouldn't sell the product to a consumer. flagged and cut early	cut
satoshi medium	clean geometric sans. not enough character for what trace needed at the wordmark level	cut
satoshi black italic	too heavy. didn't match the simplistic direction	cut
coolvetica rg	rounded and informal but read too elementary for the brand we were building	cut
apollo otf	editorial serif with real character. hit the middle ground between minimalist and playful. team aligned immediately	chosen

attempt	what happened	outcome
notion	board had no prior familiarity with it	barely opened, work didn't move
trello + dedicated discord channel	pinged repeatedly, plus 1:1 follow-ups	still ignored; the 1:1s started to feel like surveillance to members
live google doc during weekly meeting + discord ping for follow-up	tasks assigned in real time, owner pinged directly post-meeting, expected to flag blockers themselves	output increased; some members still needed active guidance, but tasks started closing

level	role	scope
top	president	sets vision, fills gaps everywhere
domain vp	vp marketing	owns content, growth, brand end to end
domain vp	vp tech & workshops	owns workshops & hack nights end to end
domain vp	vp startups	owns build nights & venture track end to end
domain vp	vp outreach	owns partnerships & sponsors end to end
shared ops	secretary / pm	docs, sops, handoffs
shared ops	finance	budget, reimbursements
shared ops	event coordinator	logistics, day-of execution

domain	lead	vps	directors
tech & development	cto	vp of t&d, vp of programming	software dev, hacklanta, education
operations	coo	vp finance, vp of ops	finance, logistics, events
growth	cmo	project manager, vp of branding	content, podcast, design, analytics, community
relations & outreach	cro	still being staffed	still being staffed

initiative	status
progsu talent platform	building a year-round system that ranks and filters student profiles by resume, skills, and verified event performance — giving sponsors a persistent funnel instead of a one-weekend snapshot
hacklanta ii	planned for october 2026, with a 6-month runway this time instead of 5 weeks, targeting 1,000+ hackers
progirls	a women-in-tech initiative built on investment over inclusion — running panelists, company visits, workshops, and wellness programming, launched post-hacklanta